Coach Create
Promoting self-expression through product design, with a user-led retail customization experience.
Interaction Design
Product Design
Omni-Channel
Customization
Coach Create
Promoting self-expression through product design, with a user-led retail customization experience.
Interaction Design
Product Design
Omni-Channel
Customization
Coach Create
Promoting self-expression through product design, with a user-led retail customization experience.
Interaction Design
Product Design
Omni-Channel
Customization
Context
The Coach customization program sits at the intersection of self-expression and tactility, aimed at building brand loyalty.
Outdated technology severely constrained the program. A rebuild was required to scale the program across all product categories, offering an opportunity to reimagine an engaging, product-led experience.
My role
Led the product and interaction design for the new customization platform.
Partnered with cross-functional teams in CX, Technology, and 3D to redefine and execute the program across all channels.
Context
The Coach customization program sits at the intersection of self-expression and tactility, aimed at building brand loyalty.
Outdated technology severely constrained the program. A rebuild was required to scale the program across all product categories, offering an opportunity to reimagine an engaging, product-led experience.
My role
Led the product and interaction design for the new customization platform.
Partnered with cross-functional teams in CX, Technology, and 3D to redefine and execute the program across all channels.
Context
The Coach customization program sits at the intersection of self-expression and tactility, aimed at building brand loyalty.
Outdated technology severely constrained the program. A rebuild was required to scale the program across all product categories, offering an opportunity to reimagine an engaging, product-led experience.
My role
Led the product and interaction design for the new customization platform.
Partnered with cross-functional teams in CX, Technology, and 3D to redefine and execute the program across all channels.
Digitally-led, customization rendering on Coach.com
Building a tactile digital experience that mirrors physical experimentation and the selling ceremony is crucial. It requires us to express a type of user-led freedom through the platform not typically supported in browsers.
Freedom, to us, means breaking away from linear user flows and constrained interactions. Instead, we embrace expressive gestures, movements, 3D visuals, and asynchronous exploration. This shift promotes play and expressive experiences.
Building a tactile digital experience that mirrors physical experimentation and the selling ceremony is crucial. It requires us to express a type of user-led freedom through the platform not typically supported in browsers.
Freedom, to us, means breaking away from linear user flows and constrained interactions. Instead, we embrace expressive gestures, movements, 3D visuals, and asynchronous exploration. This shift promotes play and expressive experiences.
Freedom of expression is supported by many individual customization flows
Reactive, accurate, and accessible.
Three platform principles that distill our interfaces to their essence, enabling our largest consumer segments—Tourists and Gift Givers—to confidently customize products and "follow their own path."
Reactive, accurate, and accessible.
Three platform principles that distill our interfaces to their essence, enabling our largest consumer segments—Tourists and Gift Givers—to confidently customize products and "follow their own path."
Barlow, a variable font with all language support required
As customizations become more complex, imagery becomes essential to allow entire products to be designed (Made-to-order) by the consumer.
Leveraging interactive 3D assets far surpasses the capabilities of 2D renderings. This approach fosters a more flexible and design-led experience, ultimately closing the gap between in-store and digital customization channels for the user.
As customizations become more complex, imagery becomes essential to allow entire products to be designed (Made-to-order) by the consumer.
Leveraging interactive 3D assets far surpasses the capabilities of 2D renderings. This approach fosters a more flexible and design-led experience, ultimately closing the gap between in-store and digital customization channels for the user.
Color dominance, and global icongraphy
Want to see more about the customization platform – Get in touch
Want to see more about the customization platform – Get in touch
Want to see more about the customization platform – Get in touch